What brands do you associate with?
Being that marketing is part of my background, I do like brands that have a good reputation. I know capitalism can have some shady aspects, but as a consumer I try to find brands I can identify with; especially if they have great policies that are for their customers.
Here are mine:
Toyota/Lexus
Kohl’s
Nordstrom
Food Lion
IHG Hotels
QVC
Sephora
IKEA